1. Never enough denim…Madewell.

    Madewell, the girly utilitarian brand, was very new when I started at J.Crew. While I was pretty enveloped with designing J.Crew materials, I occasionally got a chance to help shape the early iterations of this jean shop with packaging and environmental graphics.

    Madewell Soho storefront window, zipper decal.

    Madewell holiday tissue paper.

     
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