I was like Dorothy going from Kansas to Oz when I started this turn. I didn’t have any idea how to work a new program called InDesign when I started with Bloomingdale’s but like fashion marketing, I picked it up pretty fast. The customer was highly varied from newly engaged couples, international visitors, children, men and the main base of fashion consuming 20-something woman. Color, illustration, sparkles…these are not things I used on a regular basis at my previous financial publication experiences.
Promotional mailers, wedding event materials and gift card packaging.
San Fransisco store newspaper advertising.
Concierge magazine advertising.