I’m a tomboy at heart. Sure I love frilly, girly clothes but you are more likely to find me in motorcycle boots, jeans and some sort of workwear plaid shirt. I get crazy about ticking fabric on the inside of a chino waistband and rugged looking bags that only get better with wear and dirt. Plus menswear with a peek of a distinctly feminine item is just plain sexier than something very obvious.
J.Crew Men’s Shop promotional items, packaging and seasonal lookbook.
During my last year at J.Crew, I helped shape how marketing spoke to the customer. The menswear business was enjoying a face lift; updates on basics like polo shirts to heritage items spoke to function but designed with fashion in a quiet enough way that the old consumer base would purchase without knowing it and magazines would take notice because the clothes were so darn good. The infusion of partnerships and openings of smaller, edited boutiques gave way to a renaissance.
I had the good fortune of designing packaging for the 484 Broadway shop, grand opening marketing materials and created some in store graphics turned handpainted signs. To round that out, I worked with the clothing designers to publish several lookbooks, invitations to showroom viewings, and developed advertising. Lastly, I art directed an initiative capsule called “Jack know best,” aimed at dispensing fashion dude do’s and don’ts with the copy and online teams. It continues to evolve today.
J.Crew 484 Broadway Men’s Shop Newsletter detail.
Unpublished New York Times advertising.
Spring 2008 Lookbook
Ask Jack campaign online component produced by interactive team.