Over the summer I took an assignment in the Sports Illustrated marketing department. Talk about a fish out of water. I’m pretty much a non-athlete ; I have coordination issues following my aerobics teacher and I used to do a bit of surfing but that was 3 years ago prior to becoming a mother and now I’m afraid of inflicting bodily harm now that I have someone else who depends on me.
But while I’m totally unaware of what goes on in the sports world, I have a small working knowledge of golfers that only can be chalked up to my husband’s 24-7 obsession with the sport. TV is always burning a hole in our house Sunday and Monday night due to football; I have even considered messing with his fantasy football line ups. The guys at SI took a chance on me and let me play around with one of the Sportsman of the Year campaign, its way to commend heroic and fair play in the world of sports. My take on the ad campaign never made it into production but I feel that it put up a good fight in the ring.
(Note: photos are part of SI archives)
